Now that Dua is entering the final leg of her third headlining tour, she's looking ahead. Having first pivoted from the world of music by diving into publishing via her arts and culture platform, Service95, Dua's latest endeavor feels more personal than ever. Introducing DUA, is a high-performance skincare line created in collaboration with the acclaimed skincare researcher Augustinus Bader. 

Luxury skincare is hard to come by these days, with a surplus of options, it can be hard to weave out the nonsense. Augustinus Bader is a brand truly built off a science-led approach, that is working to redefine modern skincare with clean ingredients and a conscious ethos. With its longstanding collaboration with Victoria Beckham's makeup line, most recently its fab foundation drops, AB skin is no joke. Now with DUA, you get the luxury and the friendly price point. 

If someone understand a busy schedule, it's Miss Jet Setter Lipa herself, so who better to create a compact three-step daily routine packed with everything you need all at once. DUA combines clean, effective formulas with advanced technology to deliver real results without overcomplicating your regimen.

For Dua, this launch is about more than skincare, it’s about authenticity and trust. “It was incredibly important to me to work with a team who values clean formulas and high-quality ingredients,” she explains. “I knew I could trust Augustinus Bader to help bring this to life, based on their attention to detail and the science behind every product.”

The collection debuts with three essentials: The Balancing Cream Cleanser (£32), Supercharged Glow Complex (£65), and Renewal Cream (£60). Each product is powered by TFC5™, the fifth evolution of Augustinus Bader’s pioneering Trigger Factor Complex, a technology informed by over three decades of cellular research. To get into the nitty gritty, this next-generation complex blends biomimetic peptides, protective antioxidants, and moisture-enhancing proteins to renew and hydrate skin to the next level!

The Balancing Cream Cleanser serves as the first step toward clearer, more balanced skin, while the Supercharged Glow Complex delivers a vitamin-rich boost, and to finish, the Renewal Cream offers long-lasting hydration in a lightweight formula. It's a no 'BS' sort of line, one that we would stock our stuffings with or take with on our busy holiday travels. 

Dua has always celebrated confidence through self-care, (we've all been in awe of those Instagram work/holiday pics), and now this collection seems to showcase her understanding that people want affordable luxury products that work hard and fit easily into a busy lifestyle. DUA captures that balance where science meets simplicity, and skincare feels both opulent and effortless.

I suppose this collection will have to hold us over until more details are released about Lipa's impending nuptial's to beau Callum Turner. I too would be absolutely glowing with both in hands. Anyway, I'll grab what I can get, and so can you, available now at Duabyab.com.