Bottle the moment

Australian singer-songwriter Troye Sivan expanded his ever-evolving creative universe in 2023 with the launch of his fragrance brand, Tsu Lange Yor. Founded alongside his brother Steele Mellet, the name meaning “long life” in Yiddish reflects the pair’s shared appreciation for heritage, home, and the quiet power of scent to hold memories.

The brand made a significant international step last October, debuting in 24 UK stores of Space NK. The launch marked a major milestone for the young label, which now continues its momentum with the announcement of an interactive pop-up at the Space NK Oxford Street Flagship.

Sivan first captured global attention on YouTube before emerging as one of pop’s most distinctive and emotionally resonant voices. Albums such as Blue Neighbourhood and the global hit “Rush” have cemented his reputation as a powerful cultural presence within the music industry. Known for introspective songwriting and striking visual storytelling, his work often explores love, vulnerability, and self-discovery.

From the now-iconic music video for “One of Your Girls” – in which Sivan appears in full drag–  to his playful live performances where he surprises audiences with special guests, his artistry consistently sparks conversation. One such moment, featuring a Ross Lynch lap dance during a live performance, quickly went viral online. These cultural moments have helped position Sivan not only as a global pop star, but as a creative force with influence far beyond music.

That same sensibility carries into Tsu Lange Yor, which crafts genderless fragrances designed to evoke comfort, nostalgia, and emotional connection. The brand’s newest scent, Luca, captures this philosophy through a layered composition: bright bergamot – often associated with clarity and self-acceptance, paired with earthy moss for a sense of quiet, natural calm, and finished with grounding sandalwood. A fragrance designed to evoke feelings of seduction, heartbreak, and healing all at once - intimate yet wearable. 

Open to the public until the 30th March, the pop-up invites visitors to step inside the sensory world of Tsu Lange Yor and explore the full fragrance collection. It marks another chapter in Sivan’s expanding creative landscape and deepens his connection with his audience – a connection founded by sound and now strengthened by scent.