Overlooking the River Thames on an unexpectedly bright Wednesday afternoon, Preen kickstarted London Fashion Week with a long-awaited, spur-of-the-moment, off-schedule runway. Their first show since Autumn/Winter 2022, creative directors Justin Thornton and Thea Bregazzi were inspired by “the beauty in imperfection”, and the life of Gothic novelist Mary Shelley.
Their dark, romantic, almost grungey inspirations were realised in signature big floral prints (which also spread across homewares and wallpaper) oversized bomber jackets, sheer embellished evening dresses, lace veils, billowing bustles and gathered miniskirts. Making a compelling comeback, the brand set the tone for a season steeped in Victorian nostalgia, tactile flourishes and London’s enduring underground.