Lili Curia Hosts London Pop-Up

Rebellious, vintage, contemporary, fearless, whimsical, and theatrical are a collection of adjectives that seem improbable for consistent marketing, but somehow perfectly capture the essence of cult-sensation Lili Curia. In just three months, the quaint Victorian-chic shoe label has risen to acclaim in the fashion scene, beloved by the likes of Kiera Knightley, Suki Waterhouse, and Little Simz. The appeal comes from their out-of-the-box design approach, taking wardrobe staples and infusing them with a creative edge - think kitten-heeled lace-up boots, delicate pumps with a touch of grunge, and classic Mary Janes elevated by an unexpected buckle detail. 

Who is Lili Curia, we hear you ask? The founder, Chili Palmer, crafted the name as a ‘theatrical’ alter ego. ‘Lili’, stemming from Lilith, is a mythical, rebellious feminine character, and ‘Curia’ derives from curiosity and curation - it’s the perfect titular marriage for a brand aimed at women who dress outside of convention and enjoy mixing eras, moods, and archival pieces. In their words, the brand’s collection is where ‘vintage sensibility meets modern rebellion’, and we couldn’t have said it better ourselves - it’s a brand for women who refuse to confine themselves to a singular aesthetic.

Their pop-up will be taking place this week in Mayfair, from December 4th-8th, and, if their gorgeous collection of shoes isn’t incentive enough, there will be some in-store bonuses too. A raffle is open for entry across all four days, with prize winners announced on Monday, so be sure to enter whilst you’re there. That’s not all: on Saturday, enjoy a free flower bouquet by Filth Florist with any purchase (whilst stems last!), and on Sunday, exclusive custom cookies from Aryanna Azarmi will be available. Food, flowers, and fabulous shoes? We’re sold.

You can find the pop-up at 14A Hay Hill, W1J 8NZ. To discover more, click here.