We have long taken hair-spiration from the Italian blow-dry: the volume of Sophia Loren paired with the perfect bounce of Anita Ekberg’s “do” in La Dolce Vita. So it’s no surprise that it’s an Italian brand pioneering the blow-dry-hair revolution. Davines’s latest launch, to join its cult-status Oi collection and famed Melu shampoo, is designed to aid blow-drying in the salon and at home. Your Hair Assistant comprises eight products – all with a lovely jasmine and mint fragrance – each created to add shine, volume, heat-protection and moisture to the hair for a va-va-voom coiffure.

We especially love the Blowdry Primer, Davines Artistic-Director Angelo Seminara’s hero product, for its anti-humidifying properties. And we are head-over-heels obsessed by the bamboo and coconut volume powder, applied to the hair roots with the dispersing brush – Seminara created the product from a childhood memory of a classmate who worked as a carpenter and who always had wood dust in his voluminous hair. To finish it all off, Davines has created the perfect definition mist to separate the strands and gives us a beautiful velvet finish without weight or stickiness. The range is like having a hairdressing fairy godmother – a hair-y godmother.

Davines's Your Hair Assistant range is available online at Cult Beauty.