When makeup maverick and maestro Kjaer Weis is in the equation, you know you’re in for a beautifying treat…

Falling in line with her eco-conscious approach, the dutch innovator has expanded her range further, now introducing us to a quartet of rich and blendable creamy eyeshadows: Alluring in shimmery gold, Enticing in a decadent midnight blue, Gorgeous in a medium taupe, and Sublime in a dramatically moody green.

 

Free from parabens, silicones, petrochemical emulsifiers and synthetic fragrances, the vegan-friendly and sustainably minded range harnesses Mother Nature’s clean goodness – and that alone! Cera Alba, a refined form of responsibly sourced beeswax (from ecologically sound apiaries); sunflower seed oil that’s known to be brimming with nutrients and antioxidants; and coconut oil with its high fatty-acid and Vitamin E contents, make up the basis of the CCPB Certified Organic range (which attests 95% of its ingredients to organic farming), and combine to promise long-lasting wear and intense colour, as well as providing a breathable barrier against environmental aggressors.

As is the case with any Kjaer Weis product, each Cream Eyeshadow iteration boasts refillable capabilities, meaning that you can consider each recyclable vessel to be a companion for life – and a home to as many hues as you please! 

Get creative with the range and dress up your peepers, quick as a wink…

Find out what all the fuss is about; shop the full Kjaer Weis range here: 

 

Also on Because Magazine:

+ The new fragrance line from MEMO International sets the bar for molecular perfumes.

+ Avoid square eyes and ‘screen face’ with blue-light preventing beauty.

+ Pollution is no match for this range by Terry de Gunzburg.

+ We divulge the benefits aplenty of Vitamin A derivative, retinol.