Pure adj. Not mixed or adulterated with any other substance or material; without any extraneous and unnecessary elements; free of any contamination.

Through the clear rush of water flows the familiar, beguilingly delicate fragrance of rose. One of two inaugural scents from CFDA member, Behnaz Sarafpour, Pure Rose respects clarity – of perfume and ingredients – above all else. Blending real blooms with distilled water, both this incarnation and its Pure Neroli sister offer a poignant and visceral sensory experience unlike any other. 

"That which we call a rose, by any other name would smell as sweet..." – William Shakespeare

Invoking the elegance and poise of Behnaz's quality-over-quantity philosophy, our click-to-buy edits (tap '+' to shop) pay homage to the fragrant majesty and unparalleled beauty of a rose in all its glory – whether by iconic incarnations in literature, or the petal-like ruffle of a romantic spring shirt. 


"But he that does not grasp the thorn – Should never crave the rose." – Anne Brontë

Harvested at their finest, each organic bloom's olfactory note adds to a chorus of clear, considered fragrance – a garden brought to life via the purity of fresh water. 

Click here to discover more about Behnaz Sarafpour. Shop the edits by clicking the '+' sign beside each item.