An elevator’s soundscape brings about a special kind of experience – one that, beyond serving as an awkward silence-filler when nestled next to strangers, conjures the ambience of an alternate reality even if it’s just for a minute.
These subtle melodies – or 'Muzak', as the genre is formally known – are never imposing. Instead, they exist quietly in the background, lingering on the air for you to tune into and zone out of as you choose.
Their understated feeling resonated acutely with Virgil Abloh – founder of cult brand, Off-White (and newly appointed Artistic Director of Louis Vuitton menswear) – and Ben Gorham, Founder and Creative Director of Stockholm fragrance house BYREDO, who joined forces in fragrance with a vow to realise this sentiment through a conceptual scent, 'Elevator Music'. Its promise? To take a backseat to your daily comings-and-goings with an unobtrusive simplicity.
Wherever the ride of life may take you – be it down to the LG for an underground rave (we suggest Georgia Alice’s plastic fantastic trousers, Isabel Marant’s crinkled chromatic jacket, and Prada’s Cloudbust Sneakers teamed with Vetements x Reebok’s rock metal motif socks as a fitting ensemble), or up to the 18th floor for supper with a skyline (Paciotti by Midnight’s crystal-embellished mules, Joseph’s silk midi dress, Baublebar’s sequinned earrings and J.W.Anderson’s neat cross-body bag are welcome here) – let sweet midnight violet, earthy bamboo, musky ambrette and woody floral amyris serve as the background noise-cum-olfactory notes to soundtrack your story.
Shop the full Off-White x Byredo collaboration here:
