Carmen wears headband by Lele Sadoughi and blouse by Ganni.
What… La Mer’s latest innovation: The Neck and Décolleté Concentrate.
Why… Because this sumptuous daily treatment delivers a shot of hydration and goodness to the often neglected neck and décolleté area.
Much like siblings jostling for attention, some areas of the skin get disproportionate upkeep. The delicate eye area and smile lines, the favourites. But there’s one area that’s often overlooked; one that we think we’ll get to later (by that we mean in 20 years), but one that should actually be at the top of our skincare to-do list. 
You might have heard terms like ‘tech neck’ and ‘turkey neck’ bounded around – by the former we mean the strain on neck skin and muscles that comes with spending our lives chained to computers (ah, the dark side of technology), and the latter, an unglamorous term for the loosening of neck skin that is a natural part of ageing.
The good news is that there is an antidote. Hot off the press and bound to bag itself a cult position, The Neck and Décolleté Concentrate by La Mer arrives to hide how much you’ve really spent glued to your screen and neglecting your neck, care of its concentrated cell-renewing Miracle Broth™.
In three steps – sweep, glide and massage – this intensive balm (that's as deluxe in texture as it is in smell), helps to create a more youthful-looking neckline with the use of its marine-based ingredients. Components like algae (seaweed) extract and maris sal are strengthening ferments, which work together to brighten and tighten the skin. Meanwhile, the zest of lime concentrate operates as an antioxidant to preserve skin youth and beauty.
Applying it in upwards motions both morning and night (after routine moisturising) and paying attention to massaging it in, phone addicts needn't fret for La Mer’s active formula means you can scroll with abandon.
Don't skimp on the indulgence, load up on La Mer:
Also on Because Magazine:
+ Burberry’s new wave of lip-loving formulas are eschewing gloopy counterparts.
+ Watch how Rachel Singer Clark got on with mind-boggling light therapy from Dr. Dennis Gross.
+ You'll want to use every last drop of Anastasia Beverley Hills’ new Luminous Foundation.