Rachel-Singer Clark is a contributing beauty editor at Because.
2020 has been a year where we've all had to take a good hard look at ourselves and our beauty requirements. Stripping back to basics seemed so easy...but what can't we live without?!
Never before has it been taken so literally but DIY beauty has become a new way of life for some of us in 2020. So many of our beloved salons had to close their doors, or limit slots, so we the public have had to adapt and be creative with our options.
And hasn’t it been fun, I hear you say? We at Because magazine HQ love a challenge, so these beauty awards have given us the best time to discover, play and truthfully try out what’s been on the market in 2020 and report back to you with our best findings.
The second category is: Best New Beauty Brands of 2020!
To launch a beauty brand in 2020 is no mean feat. Brand owners needed to adapt quickly and hit the ground running or risk getting left behind or worse, blending into the background of a saturated market. But these 3 up and coming brands are part of the former with outstanding product lines that I followed up with, read up on, bought and tried at home to see if they were kit-worthy. The results? Well, let's say I was not disappointed…
WINNER: VAPOUR BEAUTY
Their velvet gloss comes in a round compact with gorgeous deep berry hues. My top tip? Just dab onto the centre of your lips then blend out gently. For the sustainable stalwarts out there, they've also got a vegan brush line.
The brand is not leaving their customers behind amidst the various lockdowns and restrictions as they offer video consultations so you can be helped and advised before or after purchasing from them – genius.
2nd PLACE: SWEED LASHES
3rd PLACE: HIGHR COLLECTIVE
The brand was created to cater to the everyday woman whilst making sustainable packaging, something I am always trying be more aware of with my purchases. Their ingredients aren’t harmful on the environment (no silicones, palm oil or micro-plastics here!) plus they record all freight, employee travel etc. and offset it to a charity they want to support. If that isn't doing your part then I don't know what is!
Stay tuned for the next category: Best Supplements!