Launching today is the world's first-ever, certified organic beauty essential as only the beauty brand Kjaer Weis can... all hail a mascara that promises to pump up your lashes, while delivering all sorts of organic, non-toxic goodness to your most sensitive area, your eyelashes.

We're longtime fans of Kjaer Weis (our EIC Caroline Issa even created two red lipsticks - Amour Rouge and Sucre with Kirsten Kjaer Weis, where 25% of all proceeds go directly to the charity Women For Women International, and has to date raised over £20k for women survivors of war!)

Not only is Kirsten's approach to clean and organic beauty a passion for perfection when it comes to delivering maximum impact with as clean ingredients as possible, but the brand's luxurious approach to refillables is industry-changing.

Impossible lashes? Kjaer Weis has made it all possible.

Shop Impossible Lashes from Kjaer Weis HERE

Shop more from the brand here below: