What... The Zhoosh foam by Hershesons.

Why... Because when you're trying to do it all, you need a haircare product that does exactly that.

If you've spent the majority of your life staying clear of any haircare products that have multiple functions – two-in-one shampoo and conditioners, we're thinking of you – then you're not alone. But we've got reason to believe that when it comes to styling products, this should be ignored, as proved by Hersheson's new Zhoosh foam.

As a product that promises to give six(!) different results depending on how you use it, it's dispelling the myth that you need a beauty cupboard filled to the brim. Perfect if you're a minimalist or are trying to downsize your luggage's beauty compartment, this foam can be used to give oomph and build body, prep the hair for blow drying, define curls, absorb excess oil and revive day two hair. Do we need anything else?

By using pioneering dry powder-foam technology, this has the texture of a mouse but without the sticky fingers and crunchy hair that comes with it. This is done through a unique formula of starch and alcohol, which gives the dry foam appearance without the side effects. And in true Hershesons fashion, it comes in recyclable packaging and is vegan and cruelty-free. 

But the best bit? Whether you want to pump up the volume or refresh greasy hair, it truly does what it says on the tin.

Shop Hershesons Zhoosh foam here.


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