What do you get when you mix Big Brother, Project Runway and a documentary photographer? BLINK, the latest creative project to emerge from the joined arms of photographer Anna Fox and the talent of the MA Fashion course at Central Saint Martins is a collaborative series of images shown at CSM’s Lethaby Gallery. It follows the two-month period ahead of the students’ final graduate fashion show which was part of London Fashion Week, this past February.
Combining Fox’s signature photography techniques, like using intense flash lighting with digital photography (she usually uses large-format film), with new technologies courtesy of Google, Fox explores the story of a creative build-up, visualising a diary-like progress of young talent. Everything from a fitting with Alber Elbaz, through a hectic lunch and the final show, the images are simultaneously raw and vivid with an incredible use of colour, which is a signature of both the MA Fashion students and the photographer herself.
But aside from the primary visual outcome, the focus of the exhibition is the exploration of technology. Thanks to Google Arts & Culture department, Fox had the opportunity to use state-of-the-art cameras including the super high-resolution Art Camera (usually used to capture flat exhibits in museums and archives) as well as the 360 Jump Camera that enables the total capture of an atmosphere. Showcased in the entrance part of the Lethaby Gallery, these screen-based experimental images serve as a visual announcement to the large format photographic prints inside the space. BLINK is only a taste test of what happens when technology, fashion and talent meet in one spot. Spoiler alert: it tastes delicious.
BLINK is on display at the Lethaby Gallery, Central Saint Martins, Granary Square, London N1C 4AA until 26 April. Admission is free. Find out more about the opening times and the exhibition at arts.ac.uk.
Text by Dino Bonacic