There's an abundance of reasons why Instagram became a cultural phenomenon in the blink of an eye, but we'd venture a guess that the top three are as follows: voyeurism, narcism and opportunity. The latter helps remind us why – among the masses of selfies and avo-toasts snap – the platform is so great. Since its inception brands big and small have used the site to help grow and market their businesses and, for us, it's made stumbling upon their treasures so much easier.
But have you ever wondered what it would be like to see all the Instagram-grown brands under one roof? Well, now is your chance. This Saturday Instagram is hosting an IRL Christmas market with 50 small business stalls selling gifts like personalised jewellery, homeware and accessories. We've selected our favourites of the picks of the brands that will be there:
MW Makes, @MWMakes
MW Makes offer luxurious, handcrafted wallets, purse, clutches, glasses cases (...the list goes on). Made of sturdy brown leather or livelier colours like red and blue they're simple, great quality and long lasting.
Earl of East, @earlofeastlondon
If you're into your scented candles, this is a brand you need to check out. Their soy candles are hand poured and infused with dreamy scents like smoke and musk, amber and jasmine and gardenia and rose – they're the perfect soothing gift for a loved one.
Girl and Bird, @girlandbird
Girl and Bird's cushions are made using old maps and it's easy to find one that strikes a cord – whether its somewhere you're hoping to visit or a place filled with memories it's a great way of keeping the thought of adventure close by.
The Little Deer, @thelittledeer
Handcrafted vases, copper clothes rails, trinket pots and wicker baskets are some specialities of The Little Deer but we've fallen in love with their hanging glass pot with macrame rope – fill with green foliage or cheery flowers to make any room look a whole lot brighter.
The market is taking place on Saturday 2nd December from 10am – 7pm at Old Spitalfields Market, 16 Horner Square, London E1 6EW.