Stories Behind Things tastemakers – Jemma Finch and Ella Denton – can attest that a conversation between besties over a glass of wine is where pure genius happens

Such is the story with the burgeoning community that the two women are spearheading. Its view? To create accessible entry points into sustainability and conscious consumerism, and bring together like-minded souls who share a passion for pre-loved clothing.

Following their green answer to shopping: The Big Clothes Switch, (which does what it says on the tin!), we met the self-proclaimed ‘eco-warriors’ – otherwise known as two of the eight most-influential women in the green biz’ – to get up to speed with their sustainable revolution.

Pens at the ready!

In case you missed it, read Caroline Issa’s column on sustainable denim done three ways.