Anya Hindmarch takes the reins from Christiane Amanpour with her #WomanCrushWednesday nomination.


WHO // Yana Peel

CAREER // CEO, Serpentine Gallery.


"The Serpentine’s legendary summer fundraiser raises essential funds for the Galleries’ programmes, keeping access to the Serpentine free and open to all, all year round." @serpentineuk

WHY // I can’t honestly remember when I first met Yana – whether through friends, the art world or fashion. What I do remember, however, is that it was love at first sight. 


"Salmon today would be grey, but salmon can also be red or pink, or even salmon." @serpentineuk

Yana Peel is collaborative. She’s positive and "can do"; she’s as clever as she is kind…


"ECSTATIC RECITAL – Wales Bonner SS19" @serpentineuk

Yana is such a cool person – and in the most authentic way!


Follow Yana Peel on Instagram at @yanapeel and keep an eye on what's upcoming at the Serpentine Gallery via @serpentineuk. Stay tuned to discover the next link in the #WCW chain next week...

Also on Because Magazine:

+Are you bored of the simple white shirt? So was Abigail– which is why she's talking the detail-orientated alternatives.

+ Kit Willow of KitX's morning mantra goes: "Diamonds are formed in the harshest of pressures." For more of the sustainable designer's wisdom, look no further...

+ Rose-Marie Swift of RMS Beauty isn't afraid to tell it like it is.