WHO // Yoko Choy

CAREER // Editor of Wallpaper* China 

WHY // She's got a fantastic eye and an elegant understated subtlety, and is also very entrepreneurial, having recently started the Collective Contemporist. 

 "Mirror = Selfie op 📸 Sukhothai Shanghai designed by Neri & Hu 💥 @thesukhothaishanghai " @missyoko

The Collective Contemporist is a handpicked community of international creatives who celebrate contemporary art and design with a focus on cultural and hospitality experiences. The concept was to create a platform for creators from around the world to connect to an audience in China to pursue business opportunities through exhibitions. 

"🕺#London #MarketResearch at #GentleMonster with @missyoko 😎💋 #CulturalCouncil @theartling @theartlingchina @collectivecontemporist " @_talenia

My favourite memory with Yoko was exploring London (after our Cultural Council duties) together checking out some great design stores and tapas bars!

Follow Yoko on Instagram @missyoko – and check in next week to see where the thread takes us...

Also on Because Magazine:

+ Your cultural calendar for July is served.

+ Could you ditch shampoo? Hairstory presents a compelling argument.

+ Take a peek inside Soho's newest Scandi retail space, Samsøe & Samsøe.

Tags: Yoko Choy, #WCW