Virtual exhibitions definitely tide over our cultural cravings during lockdown, but nothing can beat viewing a visual masterpiece with your own eyes. With most art galleries now open to the public, we've been able to embrace the creative ingenuity with open arms. And with the Saatchi Yates Gallery, which opens today, and a Pascal Sender exhibition now added to the list, embrace we will.

Daughter of advertising mogul turned collector, Charles Saatchi, sees Phoebe Saatchi Yates following in her famous father’s footsteps with the launch of her and her husband, Arthur Yates’ new gallery in London. The 10,000-square-foot exhibition space will be spread across two floors, and will house and represent emerging artists. Located at 6 Cork Street in Mayfair, the gallery will be the first of this scale in Mayfair that is solely dedicated to such an endeavour.



“We wanted to maintain the Saatchi narrative of showing and buying artists young, but the difference is we want to stay with them for the long haul and nurture their careers,” Saatchi Yates told the Art Newspaper. What Saatchi Yates hopes is to improve on her father’s famous ability to bring YBA (Young British Artists) to prominence – he famously showcased Damien Hirst and Tracey Emin – but to go one step further and be a part of the artists journey with them.

With the opening day now here, the couple have actually been preparing to open for the past three years during which, they have built an extensive network of collector and dealer relationships, while preparing for the galleries launch. Saatchi Yates’ first confirmed inaugural exhibition will be dedicated to Swiss-born artist Pascal Sender, which will display 19 paintings created just for the show. As well as the IRL exhibition being presented, the former student of Peter Doig at the Kunstakademie Düsseldorf has hand coded an app, so that the pictures can be viewed in Augmented Reality. As well as the complex studies of the human figure and everyday scenes of contemporary living that Sender paints, viewing the art through your phone camera will reveal another digital perspective. A static piece of art will instantly transform into a moving one: the paintings jump off the canvas appearing as three-dimensional forms, with his characters moving and interacting with the viewer. This modern, and newly adapted way of viewing art is the first step into a digitalised landscape of art.

Excited? So are we.

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