Forget any connotations of Little Bo(w) Peep – or those butter-wouldn’t-melt fuchsia renditions (emojis have got a lot to answer for!) – Milanese brand ALIITA’s wrist-twisting trinkets are (k)not your average ribbons. Gilded with a charm cast in 9kt gold, its Carta Pura bracelet occupies the seriously sweet spot between haberdashery and haute bijoux.
So far, so chic; however, a far greater incentive to buy is that all of bracelet’s proceeds will be donated to the Comparte Por Una Vida foundation, a charity that collects nutritional supplements for children in Venezuelan hospitals and orphanages.
In Wayuu, the native language of founder Cynthia Vilchez Castiglioni, ‘Aliita’ translates as ‘important object’ – and, in this case, it couldn’t be more apt.
Click here to learn more about the Comparte Por Una Vide foundation; click here to shop the ALIITA Carta Pura bracelet.