Nobody does enchanting English decadence quite like Erdem. The Canadian designer Erdem Moralioglu founded his brand on the concept of a lush English garden so it’s no surprise that florals, lace and frills are always in generous supply in his designs. Now, for his much anticipated collaboration with H&M launching today, the designer has brought us an 87-piece collection filled with dainty dresses, thick mohair knits, tailored blazors and the leopard coat of your faux-fur dreams.
With a romantic Baz Luhrmann directed trailer for the release of the collection and a whimsical look book created by photographer Michael Pudelka, we’re predicting this being a fast sell-out.
The H&M x Erdem collection will be available to buy worldwide in H&M stores and online from 2 November