Remember that iconic, rectangular Fendi logo of the 90s? The monogram ‘FF’ motif that emblazoned garments in their entirety? Well, in a delicious twist of (f)fate… it’s back!



Flourishes of the logo may have cropped up in recent seasons across runway ready-to-wear and accessories, but now is the moment that we welcome in the resurgence in all its glory, care of a full logomania collection that celebrates the heritage of the storied Roman House.



Changing with the times, the graphic logo – which was originally designed by Karl Lagerfeld in 1965 – has re-emerged as the ‘FF Reloaded’, a new square rendition that adds a monochrome colourway to the classic tobacco and black combination of before.

Go loco for logo – shop the capsule, exclusive to Net-A-Porter, now.