A birthday is a significant occasion for anyone – not least of all Levi’s® which, yesterday, celebrated the 145^th anniversary of its 501® jeans (a.k.a. the original button-fly denim).

So much more than a throw-on-and-ignore staple, this iconic pair has come to represent a sense of sartorial freedom that has confidently stood the test of time and trend – the mass appeal, thanks to a versatile potential that inspires individuality, rather than boxing a wearer into any particular genre or category.

To demonstrate that the proof really is in the pudding, we challenged a trio of the Because Magazine team to style the same Lightwash Lovefool jean via their own distinctive fashion personalities. Oh! Did we mention? You can also shop the looks too…

Let battle commence!


Caroline Issa, Editor-in-Chief