Responsible design is a notion brands across the board are adopting. Arm-candy connoisseur Sophie Hulme – who crafts pieces built on longevity – is one such designer; founding her new initiative ‘The Project’ on those exact pillars.

Since the inception of her brand in 2007, the brand’s mission has been to continue evolving and improving learning; this venture, which marks its first foray into sustainability, heralds the next phase in further pushing the key philosophies of the designer.

For its debut eight-piece collection, which includes signature models – The Albion, The Milner and The Albany – the studio has explored the concept of pre-consumer waste and, instead of sourcing raw materials, has opted for sifting through bags of scrap surplus cuts from previous collections in the Sophie Hulme leather library to create on-trend, luxe colour-blocked models.

It’s true what they say… Waste not, want not!

Show your support for sustainability. Click here to shop the debut collection from The Project, and shop Sophie Hulme mainline here: