Because there’s no place quite like the Great British high street – from its niche independents, to seasonal Pop Ups and those expansive yet elegant department stores – Because Magazine is on a mission to champion the bricks-and-mortar of London in all its glory. Each week, we’ll beeline to the rails of our favourite retailers to scope out the must-have pieces and in-store exclusives that are more than worth making an effort for.

This week, we’re at Alex Eagle – where Studio Assistant, Sarah, is introducing us to the standout pieces of Soho's must-visit destination.


What… Constant Blazer by Alex Eagle Studio.

Because… "Made on-site in our design studio, this is the perfect everyday blazer – and something that we have been perfecting over a long time. It’s a feminine take on masculine tailoring and made with the finest Loro Piana fabric. We believe that less is more and want our customers to buy things that they’ll truly keep forever; our whole tailoring business is based on this model. Having a bespoke suit made is a true bricks-and-mortar experience, personal to each customer and essential to do one-on-one with the tailor in house."

What… Columns by Ben Kelly.

Because… "After being launched at 180 The Strand at the end of last year, these amazing large-scale sculptures are the newest additions to the store and extra special as they are sold exclusively through us. Ben Kelly – the designer behind Manchester’s Hacienda nightclub – is known for his bold and expressive work, and has even collaborated with Virgil Abloh. These columns can only be truly appreciated by seeing them in store."

Velvet kitten heels by Gia Couture x Alex Eagle.

Because... "Another new and exclusive addition to our store is this super fun collaboration with Florence-based designer Gia Couture. The colours of these kitten heels are so chic and the shape suits absolutely everyone... They have been super popular!" 

Support bricks and mortar: Head to Alex Eagle at 6-10 Lexington Street, Soho, W1F 0LB