Red. I’ve been seeing a lot of it lately. (And not just because of the debacles in Westminster!)

In case you hadn’t noticed – although, how could you not? – Chinese New Year is upon us, and I’m dressing accordingly to bring as much good luck into it as possible.

For the Chinese especially, the siren hue is synonymous with auspiciousness, joy, and happiness, which goodness knows we could all do with a little more of right now. That’s why, here in London, I’m sporting my postbox palette with pride, ready and raring to welcome in the Year of the Pig. But this suit is for life – not just the 5th February.

It's by Bella Freud... A designer whose 'cool' I bow down to. And, while this is a word that I'd usually ban from our site – because it can be so, well, triteBella just is cool! 

After initially introducing us to her brand with those signature witty knits, Bella has skilfully expanded to full collections, including smashing tailoring with a cut and silhouette that calls to mind Anita Pallenberg’s smoulder or the Bianca Jagger swagger. (The latter is, incidentally, this suit's namesake!) 

And when it’s red corduroy?! Well, it epitomises to perfection how the 'Brit Pack' balances comfort and attitude in a way that others can't.

In fact, you’ll have seen us touting this tactile fabric as a wardrobe hero: And Bella’s beautifully vibrant number is a glorious example of precisely why. Practical, poppy-bright and preppy (minus the 'Classics professor' connotations) it makes every day a red-letter day. 

Get that Bella Freud 'cool' factor! Shop her signature slogan knitwear here:

Click here to visit the Bella Freud site.

Also on Because Magazine:

+ Alice Temperley on being a single, working mother...

+ Artist, Polly Morgan, nominates a powerhouse as her #WomanCrushWednesday.

+ Grace Han is the new name to know in luxury bag design.