Never keen on convention, jewellery brand Dannijo has launched a limited-edition line of womenswear. The collection features tie-dyed and neutral-toned silk slip dresses, jumpers and hoodies imbued with the relaxed beachy vibes for which they are known. 



From its 2008 conception the brand has had ambitious aspirations. Founded by sister duo Danielle Snyder and Jodie Snyder-Morel, the initial capsule collection was created to help fund a local community health centre in Lwala, a village with a high rate of HIV in Kenya which Dannielle had visited to make a documentary. Inspired by the necklaces worn by members of the Kenyan Massai tribe she had encountered, their quirky beaded bibs were quickly picked up by the likes of Beyoncé and Rihanna. 



A decade on, they have become regulars on the fashion week circuit and their collections have expanded to include hair accessories, footwear and now clothing. Just like their jewellery, this 90s-influenced apparel has a luxe easiness and forthright brightness that is hard to resist. 

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