Those who say first impressions don’t count are damn well liars... 

Whether you like it or not, it’s said that a measly seven-second window informs opinions that stick. Quickly, those seven seconds become a generous two when it comes to fashion; throw into the mix a new job and you've got yourself half a second.


Sophie wears full look andVerv and shoes by malone souliers.

The recipe to making those moments count and cementing yourself as the new girl everyone wants to be? Swotting up on the up-and-coming brands those only in-the-know have on their radar, and saving all your pennies so you can deck yourself out head-to-toe. 

Because you only get to make the one impression... 


Sophie wears full look Katie Ann McGuigan.


Sophie wears full look Richard Malone and shoes by & Other Stories.


Sophie wears full look Supriya Lele and shoes by & Other Stories.


Sophie wears full look UNDERAGE and shoes by  & Other Stories.

Model: Sophie Schönauer @ Lindenstaub
Videography: Weiying Jin
Stylist: Carmen Bellot
Hair and Makeup: Austri Vivas

Also on Because Magazine:

+ Caroline Issa and Monica Vinader present an ode to colour.

+ Simon Doonan serves up drag-culture realness. 

+ "Ukraine has a fashion week... Since when?"