A nomad at core, it was transcontinental hopping from Mumbai to London to Hong-Kong that, ultimately, led dressmaker Saloni Lodha to fashion her eponymous label, SALONI, in 2011. Spurred on by her peripatetic lifestyle, Saloni wanted to create a brand that spoke to women from all walks of life – particularly those in need of learning ‘the joys of colour.’ And that, she has done...
Bombarded with pattern and colour growing up, by way of the sarees the women in her family donned, it was spending her childhood in Mumbai that fuelled her creative process. Translating inspirations and embodying her Indian heritage, in her own designs she plays with concepts of elegance and femininity – ruffles, maxi proportions and floral prints feature heavily as a true signature for Saloni.
What's the mantra you tell yourself first thing in the morning?
Consume less.
How do you take your coffee?
I love a strong brew from Bialetti Moka's coffee pot.
If you weren't doing what you're doing now, what would you be doing instead?
I always wanted to be an artist and live by the sea in Pondicherry, India. However, I was swept up into a life of travel and city living, which I find inspiring and relentless in equal measures. 
If you could only keep one outfit in your wardrobe, which would it be?
My white Ashley dress. I can wear it every day.
Who's one person you'd love to have dinner with?
It’s hard to choose one but would love to meet Amartya Sen or Etel Adnan and hear their amazing views on life.
What's the main thing you would like to achieve this year?
Simplify my life.
Who would you want to record your audio autobiography, voice-wise?
Meryl Streep. 
Why did you end up doing what you do?
Because I love colour and textiles and the brand allows me to have fun. My inspiration always comes from the idea of exploring and blending different cultures. Most of the time I try not to even think about fashion. I think about my customer and designing for women inspires me every day to keep doing what I love.
Shop Saloni Lodha:
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