It was while studying at Central Saint Martins in 2017 that then-MA Womenswear student, Eftychia Karamolegkou, felt compelled to experiment with myriad aesthetics to birth something new and innovative. Her love for men’s tailoring simultaneously met a marriage of the mundane and luxury – and, tying in her personal stamp of clean-cut, self-assured shapes – her namesake label, EFTYCHIA, was conceived.

Since founding the label in 2018, her oversized, androgenic pieces – like strong suiting and loose shirting – have piqued the interests of the global style set. CSM’s renowned 1 Granary platform spotted and selected her for their VOID exhibition in London, New York and Copenhagen – where she was discovered by Opening Ceremony and Machine A – and in March, we saw her reach the semi-finals for the prestigious LVMH Prize.

And what makes the Santorini native so en vogue? Her shapes push womenswear in a direction that generations of yore would long to live in (we're talking about the Victorians and their corsets, natch), and the innate power of her designs breed an inner (
and outwardly-facing!) confidence.

Intrigued to learn of
what informs her creative process, we asked Eftychia to document her day-to-day and inspirations with us.

“I don't know if I'm more of a morning or night person but I can concentrate much better during the evening. I work better when it’s dark outside, but I really really like to try and wake up early in the morning. One of my favourite rituals is to get up and grab a coffee from the cafe on the corner.”

“I live and work in Hackney Wick – and I’ve been here since 2011. It’s a constant construction site, every week another old building is knocked down for a new multi-storey to appear…”

“I’m inspired by a bit of everything. I always have a very specific woman in mind – a self sufficient one, that doesn't rely on others – she doesn't feel the need to prove herself to anyone. Each season I’m building around her personality."

"Usually, I start from a text I read in a book or a magazine, a picture or a garment I’ve found and so on. This season, I was looking at a lot of photographs of Jack Nicholson and Anjelica Huston when they were together in the 1970s.”

“My favourite part of creating a collection is the research process! I love looking through old magazines and going to flea markets and thrift stores to search for something that will grab my attention. It's like putting the pieces of a puzzle together."

“I work in an old warehouse. What I love the most about it are its two massive windows that let the light in when it's sunny. It’s amazing! Lately I've been stuck listening to Billy Idol – I'm playing ‘White Wedding’ on repeat at the moment.”

I do what I do, because by creating a collection/a visual world, it’s my medium to translate what is going on around me and convey my view points."

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