What… AMI’s Red Beanie

Why… Our heads are cold and we need a fun way to warm it up!

Warmth AND solidarity. Two very good reasons to invest in the new red beanie by AMI. Fashioned with a partnership with the French charity Sidaction, all proceeds from the sale of the hat will help fund research programs and initiatives to fight HIV/AIDS.

Alexandre Mattiussi, AMI’s founder and creative director, explains why this project is so important, “Each and every one of us have a role to play in this fight. It remains a major concern for every generation, and we need to keep up our efforts in order to steadily support
medical research”.

The bright red speaks of Christmas spirit and, safe in the knowledge that you are supporting a good cause, this classic beanie is going to help shield your head from the chill.

AMI’s red beanie is available online here

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