Misha Nonoo has always been on the forefront of sustainable fashion. As well as utilising eco-friendly fabrics – bamboo viscose and zero waste knitwear blends are just few on their large roster – and an On-Demand method of manufacturing, in which goods are only produced when they are required, rather than in large batches, the brand has now made a long-lasting, timeless wardrobe even easier to achieve with their Perfect Ten capsule.

Including the famed Husband shirt as well as other essentials for your wardrobe, the Perfect Ten consists of styles that are just as suited for your Zoom pub quiz as they are on your daily walk, and are designed and made to last a lifetime in your wardrobe. And to prove that style needn't come at the cost of sustainability, ten tastemakers, including Serena Hood, co-founder of Collagerie, founder of Nue Co. Jules Miller and Ruthie Rogers, owner of The River Cafê, have curated their own looks with their favourite pieces from the collection. Read what a few of the ladies have to say below.



Venetia Archer, Founder of Ruuby 
"I am queen of a capsule wardrobe! I have a simple style, particularly for work, and rotate my key pieces to maintain a degree of creativity, but also feel confident quickly with my outfit of choice. I particularly love the wide legged pant. I've been looking for a style like this for ages to no avail!"



Lucy Yeomans, Founder of Drest
"Whether you’re an avid follower of trends or take a simpler approach to dressing, it’s a good idea to have a few key pieces that form the cornerstone of your wardrobe; that can be thrown on effortlessly season in, season out, and in multiple ways with different pieces. I’ve always loved a tailored boyfriend shirt – slightly oversized, in a crisp white or blue. It’s a piece that’s smart enough for work – elevated with some simple bold gold jewellery – or can be worn with jeans for chic but understated weekend look. My other fail-safe is a tailored black jacket. I’ve learnt over the years that when it comes to tailoring, quality is everything, so this is where I invest in a great cut and good fabric. Cost per wear, my collection of black jackets, are the best pieces I own. I have four that I wear relentlessly; two in velvet and silk that are great for an easy day-to-night switch up. Thrown over an evening or day dress, teamed with a simple silk shirt and jeans or tailored trousers, this is my ultimate go-to piece."



Marine Edith-Crosta, Co-Founder of Crosta Smith Gallery 
"Having worked in retail, fashion and now interiors, I understand the importance of strong, timeless design, and sustainability. I think I can only grasp the idea of an ideal capsule wardrobe now in my thirties! I now know what works for me, and what doesn't. I also know myself and and my taste, which allows me to focus on key pieces in my wardrobe, with impeccable tailoring and made of quality material. I have little interest in indulging in 'trendy' pieces, and fast fashion is not an option. I made a list of my essentials a few years ago and I have stuck to it since."

Shop the Perfect Ten collection here.


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