The explosion of athleisure is a well-reported trend over the last several years, with Lululemon and Outdoor Voices leading the way of creating workout gear that many women would end up wearing all day, all week instead of just to the gym. Lockdowns accelerated the "live in yoga leggings" effect (not for the Because team, mind you!) and with all of us re-examining what we want to dress up in every day with comfort and fabulousness in mind (yes, fabulousness!) along comes a new capsule that could tick some "invest in now" boxes.


Dior Vibe was introduced by Maria Grazia Chiuri for the Cruise 2022 show, shown in Athens and it has been extended to a capsule collection in collaboration with the Italian gym gear giants Technogym. Following last year's highly successful Vespa collaboration, Dior again finds a highly-technical and expert partner to create gym equipment (you didn't know you wanted to run on a Dior/Technogym running machine until you did...) as well as a small collection of workout gear and, dare we say it, everyday pieces that can even be layered under that New Look jacket and jeans.

Read more about the collection HERE