MSGM has always brought an Italian flair of colour, print and easy elegance to the fashion landscape. Creative Director Massimo Giorgetti has a sense of playfulness and graphic cool, as evidenced by his flagship store in South Kensington full of dehydrated, maintenance-free plants, created by plant artist Satoshi Kawamoto and bold and bright seating in the form of Elettra chairs by studio BBPR for Artflex. Form is top of his mind for Massimo, and with this in mind comes his latest bag style.


Clic doubles as the Italian spelling of “click” (easy!) as well as an onomatopoeic term deriving from the short and sharp sound the metal closure on the bag actually creates. Each bag features a neon reflector above the laser cut metal closure so you'll always have a little beacon of reflective light to cut through any crowd.

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