Fairy Fragrances

Chopova Lowena launch their first perfumes, characterised as a punky new girl-gang on the fragrance front

Because We're Obsessed | Jan 16, 2025

Fairy-winged and fishnet wearing pixies are fashioned in blue, pink and green, ready to represent Chopova Lowena girls everywhere. Available to buy from Dover Street Market this month, the punkiest girls in town have extended their sensorial universe.

By Olivia Barrett

The world of Chopova Lowena is an evocative tapestry of sensation. Colors, patterns, and textures intertwine in audacious harmony, while the clinking carabiner skirts announce themselves from a distance. Following their SS25 show, even the sight of a dollop of Helman’s mayonnaise sparks an indelible Chopova association for the brand’s most ardent followers. Completing this immersive journey, the avant-garde label has now ventured into the realm of fragrance with its debut collection, available exclusively at Dover Street Market.

This inaugural series arrives as a trio of fragrances personifying a spirited "girl gang"—imagine a subversive twist on the Powerpuff Girls. Each perfume is meticulously crafted in Bulgaria, its scent composition reflecting the distinctive persona of its corresponding bottle design.

Fierce, poetic, and defiant—these qualities define the essence of the Chopova Lowena muse. Despite the thoughtful intricacy of their formulations, these fragrances are created to endure daily wear, embodying resilience alongside refinement. Queen Rosa, Rosa is Queen leads the collection as the beguiling, roguish enchantress. With Bulgarian rose at its heart, offset by the sharp warmth of pink pepper, it exudes magnetic intrigue. Hay Zhasmina! captures a luminous, amber-hued spirit. Fennel and ylang-ylang meld to create an inviting, tender aroma, complementing the layered textures of blouses and scarves it adorns. Meanwhile, Great Root, Green Ruth channels the vigor of a woodland sprite. Vetiver and Bulgarian geranium evoke the untamed essence of the natural world, extending Chopova Lowena’s universe from runway to wilderness.

Each bottle is crowned with a whimsical bobblehead cap depicting the butterfly-winged fairy figures, dressed in signature fishnets and brimming with idiosyncracies. Complementing the perfumes, the collection also includes three hand-poured candles, housed in artisanal Bulgarian ceramic vessels and infused with the same enchanting fragrances.

Curious to uncover your inner fairy? Head to Dover Street Market for a spritz and a sensory escape into the magical realm of Chopova Lowena.