Deck Your Halls

Against backdrops of glittery oceans and star-dotted outer space, the brand’s fragrance collection stands in proud array. The gorgeous selection of backdrops and environments framing LOEWE’s fragrance line have been crafted by Kyoto ceramics studio Suna Fujita (founded by husband and wife team Shohei Fujita and Chisato Yamano), who bring their characteristic whimsy to the campaign. LOEWE has previously worked with the studio on a collection of objects for their SS24 precollection, a panoply of bags, bowls and mugs decorated with fantastical creatures.

As with that collaboration, an emphasis on naturalistic elements is evident here: bottles of the brand’s glorious, herbaceous nectar Esencia EDP nestle atop a comically oversized dandelion, while their imposing Dendrochilum Magnum candle perches handsomely atop a thicket of navy coral.

Elsewhere, a limited edition selection of LOEWE x LLADRÓ perfume bottles stand in fetching array. The Portuguese company has been creating porcelain objects for over 70 years, and the hand-painted perfume bottle caps demonstrate Lladró’s commitment to excellence down to the finest detail. With a red and cerulean finish, these would be ideal Christmas presents for an aesthetically-minded friend.

Even if you’re not a fan of this festive season, it would take a real Scrooge not to be charmed by Suna Fujita’s scenes of glittery gorgeousness. Shop the collection below!