It’s All in the Thread

Most of us have been through it when it comes to our eyebrows. From messy and neglected, to over-plucked, to putting ourselves through the pain of microblading or tattooing our eyebrows, and let’s not even mention the overdrawn brows of 2016. But the brow pencil has stayed by us and often saved us from those more painful moments. 

20 years ago, Blink Brow Bar launched, helping to restore the over-plucked brows of the 90s and providing an eyebrow pencil that didn’t smudge, wasn’t flaky, and blended seamlessly into your natural brow shade: the BBB Eyebrow Pencil. The award-winning formula has remained a makeup bag essential and today, to mark their 20-year anniversary they have reimagined it with a limited-edition design in collaboration with London fashion brand Ahluwalia.

Fusing culture with fashion and beauty, and honouring both the female founders’ Indian heritage, Ahluwalia’s ‘Joy’ print adorns the pencils in two exclusive colourways. In India, basic brow care was a built-in part of every Indian woman’s beauty routine and founder Vanita Parti wanted to share this secret with British women. With brows not always having been the exclusive beauty category they are today, it is the perfect item to remind us of the intricate importance of eyebrows and  how “the small details create the biggest impact. A similar thread running across both our brands ” says Vanita. 

Whether you prefer to sport the skinny 90s look, or embrace a full bushy brow, a pencil will work either way. Also being simple to use, the brow pencil is an accessible tool for anyone, whether you’re a makeup fanatic getting tips from famous MUAs, or like to keep it lowkey in your busy schedule, or even if you’ve never used one before, you’ll know what to do when handed one of these. Amongst all the different trends and techniques we’ve been through, this collaboration is bringing it back to basics and we can’t wait to add the gorgeous pencil to our handbags for a stylish top-up on the go!