According to a
report by global plastic pollution management service CleanHub Every year, the beauty industry produces an excess of 120 billion units of packaging globally, most of which are not truly recyclable - only 14% of packaging makes it to the recycling plant, and only 9% actually gets recycled. While it's not exactly news to most people, with the beauty industry growing exponentially every year, this issue is more pressing than ever.
We've hunted down some products that tackle the packaging problem by...well, mostly not having much. They may be slightly unorthodox in application, but that's part of the joy.
Japanese Beni Lipstick
Beni is the minute amount of red pigment found in safflower petals, both the flower and the extraction method is thought to have arrived in Japan in the 3rd century. Beni, when used in makeup, shines iridescently when dry – this is thought to be an indicator of quality. When applied, with water, the colour can go from a light pink to a deep red (depending on the number of coats), all with a noticeable iridescent green glow. Since the packaging is either porcelain or paper, this product has a significant reduction in plastic packaging, whilst also providing you with the most enchanting and unique red lipstick on the market today.
Aker Fassi
Used for centuries in Morocco to tint the lips and cheeks, Aker Fassi is made from only three ingredients: poppy flowers, pomegranate bark and henna powder, and is packaged in a terracotta pot, instead of a plastic container. The deepness of the red colour will vary, depending on the thickness of the layer and will have a slight golden tinge to it. To apply, dip a brush (or your finger) in water and rub over the lips, let it dry down, and add more layers as desired.