CHANEL N°5 Campaign Image

See You At 5

Grab your popcorn, Margot Robbie’s CHANEL N°5 campaign is finally here!

beauty news | Oct 14, 2024

Margot Robbie joins the iconic CHANEL N°5 legacy in Luca Guadagnino's 'See You at 5'

Text by Eve Bailey

For over a century, CHANEL has maintained an unrivalled place in the fashion landscape, remaining French chic while evolving through visionary leaderships under Karl Largerfeld, Virginie Viard and now… well that’s TBC. While fashion has been the cornerstone of the brand’s global influence, its beauty and fragrance lines tell an equally compelling story, one that is largely written by the women who front its campaigns, each adding a new chapter to the house’s enduring legacy of beauty.

CHANEL Beauty has mastered the art of storytelling, using its muses to embody a distinct, multi-faceted vision of femininity.  From the effortless glamour of Keira Knightley, who has graced the face of CHANEL’s Coco Mademoiselle fragrance for over a decade, to the no-nonsense, bare-skin looks adorned by Kristen Stewart, CHANEL Beauty has always been about showcasing women who redefine what beauty means on their own terms. Now from Barbie to CHANEL, Margot Robbie steps into one of the most coveted roles in beauty history as the newest face of CHANEL N°5, the fragrance immortalised by Marilyn Monroe and worn by countless women around the world. Given the brand's involvement in the Barbie film, and Margot’s long history with the house, it’s a natural pairing, just a little less pink and more tweed! In her recent statement, Robbie said, “There’s such an impressive lineage of women who’ve been associated with the fragrance over the years. I am very honoured to be joining that long list of incredible talents.” Over the years, the campaign roster has been filled with icons who are as diverse as they are influential and from witnessing the latest CHANEL N°5 campaign video, Margot does not disappoint !

MARGOT & JACOB
PA2024 01 0030 CMYK

Directed by none other than Challengers’ Luca Guadagnino, the short film sees Margot star next to her previous colleague (and upcoming co-star in Emerald Fennels rendition of Wuthering Heights) Jacob Elordi!  It’s everything a CHANEL short film could be and more. Around 2 minutes of red tweed, luxury automobiles, two supposed lovers toing and froing, and an unexpected twist at the end! So get your popcorn ready girls and we'll See You at 5!