Ephemeral Shopping

From the 11th through the 13th of June, TANK GPS will be home to Ephemeral Shop, a multibrand pop-up featuring Omer Asim, APAR Editions, Studio Nocturne and Jenny McIlhatton. Spanning art, design and literature, the pop-up serves as both shop and showroom, allowing the guest to be acquainted with everything from McIlhatton’s extravagant fabric sculptures to Maya Antoun’s miniature copper sculptures.

“The idea of the collective came about because we wanted to bring together like minds and similar aesthetics in one space,” says Adam Rice, creative director of British tailoring label APAR Editions. “The cross pollination makes each object more interesting: people come for the books [from Studio Nocturne] but then discover something completely new.”

Operating alongside APAR is sculptor and visual artist Jenny McIlhatton, whose sculptures adorn the spaces between displays, Studio Nocturne, an East London publisher and independent bookseller, and Omer Asim, an architecture-inspired fashion label by Sudanese designers Omer and Maya. 

On how the four creatives coalesce in the space, Adam says: “All of this is to show how there’s strength in coming together as a community rather than individually. We all share a similar aesthetic, but our own work doesn’t overlap at all. That’s what’s exciting: you get to see your own work in a different way by putting them in context with other people’s.”

Find the pop-up every day 11th-13th June, 11am-6pm, at 91-93 Great Portland Street W1W 7NX.