It's Giving Joy

As the world tunes in to the feats of the Olympic Games (anyone else totally mesmerised by the 14 year, female skateboarders?), there's an undeniable buzz around athletic fashion, merging performance with style. Enter Vyrao’s Joy Jersey – a beacon of positivity and high-vibrational energy, designed not just for sports enthusiasts but for anyone ready to embrace joy, everywhere and anywhere. And who isn't that person?

The Joy Jersey, Vyrao’s inaugural fashion piece coming off a few years of mastering gorgeous scents, is more than a summer essential; it's a statement of support for children's mental health. With 100% of profits going to the charity Place2Be, this jersey resonates deeply, as statistics reveal that one in five children face mental health challenges that could persist into adulthood. 

Yasmin Sewell, the founder of Vyrao and someone who has long had the ambition to better merge fashion, beauty and wellness, shares a heartfelt connection with Place2Be, which has profoundly impacted her own children’s schools. “Now more than ever, kids need the best tools to manage their mental and emotional wellbeing. I wish I’d had this support growing up. Creating the Joy Jersey was a delight – I want to wear it every day,” Sewell reflects.

This vibrant piece, drenched in Vyrao’s signature bright green, is adorned with a rainbow spectrum and the inspiring slogan “Lift. Shift. Boom!” on its back. And spookily (one of Vyrao's best selling fragrances IS called Witchy Woo, after all), it also slots in perfectly to the green of Brat summer, an added bonus to its layered purpose. Not sure how the team predicted that one?!

Available in a range of sizes, the Joy Jersey is set to become a fashion-forward favourite this summer. Amidst the plethora of brands trying to get onto the Olympic bandwagon, and all of us finding ways to support the brands who get us (and drop the ones who don't - we're looking at you, Adidas!) Vyrao's Joy Jersey reminds us that true victory is in spreading joy and supporting those who need it most. Available now for £85 at Vyrao.com.