Honey, I'm Home

We’ve made no secret about our love of art-inspired apparel brand NEOUS at Because, with their new “Home-from-Home” pop-up at Selfridges, running from 17 March to 20 April 2025 in the Selfridges Accessories Hall. This exclusive residency was designed in collaboration with MONUMENT,  the London-based design studio known for its meticulous curation of furniture and art objects. From sculptural Kazuki chairs to lacquer coffee tables, every detail has been chosen to reflect the brand’s innovative design ethos, a perfect compliment to Neous’ signature accessories. 

Alongside NEOUS’ core range of perfectly weighted bags and sculptural heels, the pop-up will debut exclusive new items, like their beloved BERENICES bag now in a beautiful burgundy shade, or the new TAURUS 1.0 mini bag in chocolate and sand suede.

Nearly a decade on from their founding, NEOUS show no signs of deviating from their company ethos, emphasising traditional craftsmanship techniques and made-in-Italy certification. Offering a physical space to celebrate their elegant items, “Home-from-Home” is a reminder that quality design doesn’t need to shout to make an impact.