
PARIS FASHION WEEK | Mar 12, 2025
PFW Standouts

Trending now... | Mar 11, 2025
Are you Fur Real?

Because We're Obsessed | Mar 10, 2025
Big Shoes to Fill

Because We're Obsessed
The Soft Bag by Ferragamo
The accessory to bring out your soft side this Spring!
The essential characteristic of the accordion is to combine, in a single instrument, the ability to play the melody – the silvery notes of the tune – and a sonorous accompaniment on the bellows. The Ferragamo Soft-Bag is a squashy accordion in bag form: the high detail of the pleated sides, married to a deep, luxuriant leatheriness. It’s a sensual prospect (not least because when seen from above, the folded sides of the bag come together like a mouth). No wonder its tagline announces the birth of a crush – this is a bag we can’t help but fall for.
Reimagined from the Ferragamo archives by creative director Maximilian Davis, the Soft-Bag arrives in a lineup of dreamy suede and leather shades, perfect for summer. Suede is having a moment, but rarely in such a lush, relaxed form – it’s often stiff and structured, stretched over the flank of a bowling bag. Here, it’s fluid, effortless, and made to move. Davis has a knack for breathing new life into heritage designs, like his reinvention of the Venna motif last year, originally designed by Lucio Venna in the 1920s – Davis demonstrating the enduring legacy of the House of a pre-war Italy in which design was a tool of expression. Likewise, the Soft-Bag is reimagined for an adventurous generation marching to the sound of their own tune.
The squashier the bag, the more it holds – making this one a dream for life on the go. A handy cross-body strap means you can throw it over your shoulder, step out the door, and see where the day takes you. Elegant yet effortless, it’s a bag made for adventure. Who knows who you’ll meet along the way?