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Because We're Obsessed

The Soft Bag by Ferragamo

Just Because... | Mar 28, 2025

The accessory to bring out your soft side this Spring!

The essential characteristic of the accordion is to combine, in a single instrument, the ability to play the melody – the silvery notes of the tune – and a sonorous accompaniment on the bellows. The Ferragamo Soft-Bag is a squashy accordion in bag form: the high detail of the pleated sides, married to a deep, luxuriant leatheriness. It’s a sensual prospect (not least because when seen from above, the folded sides of the bag come together like a mouth). No wonder its tagline announces the birth of a crush – this is a bag we can’t help but fall for.

Reimagined from the Ferragamo archives by creative director Maximilian Davis, the Soft-Bag arrives in a lineup of dreamy suede and leather shades, perfect for summer. Suede is having a moment, but rarely in such a lush, relaxed form – it’s often stiff and structured, stretched over the flank of a bowling bag. Here, it’s fluid, effortless, and made to move. Davis has a knack for breathing new life into heritage designs, like his reinvention of the Venna motif last year, originally designed by Lucio Venna in the 1920s – Davis demonstrating the enduring legacy of the House of a pre-war Italy in which design was a tool of expression. Likewise, the Soft-Bag is reimagined for an adventurous generation marching to the sound of their own tune.

The squashier the bag, the more it holds – making this one a dream for life on the go. A handy cross-body strap means you can throw it over your shoulder, step out the door, and see where the day takes you. Elegant yet effortless, it’s a bag made for adventure. Who knows who you’ll meet along the way?

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