
Because We're Glowing | Jul 9, 2025
Skin Season

Because We're Obsessed | Jul 3, 2025
Stones, Silence, Standing Ground

Because We're Obsessed | Jul 15, 2025
Put Your Feet Up

Get the Copenhagen Girl Look
ROTATE x CAIA is your new cheat code to mastering the Scandinavian It-Girl aesthetic
From barely-there makeup to a beauty case that doubles as a clutch, this capsule collection is your shortcut to Copenhagen cool - no relocation required.
The French may have coined that je ne sais quoi style, but Copenhagen girls have bottled it, bagged it and worn it out on a Thursday night. All clean lines, flushed cheeks and too-cool-to-care energy (west London girls, meet your maker), the Copenhagen girl has officially dethroned the model-off-duty aesthetic, and she did it in ROTATE sequins, obviously! Now more than ever fashion fans are looking to Denmark for their pinterest inspirations, with the likes of influencers such as Verona Farell (secondhandhuns), the Irish export turned Copenhagen icon, who is often referred to as Miss Carrie Bradshaw herself, showcasing their subtly sexy, totally unbothered approach to style. And now, thanks to a new capsule collection, there’s a shortcut to that aesthetic.
Denmark’s reigning party wear authority, ROTATE Birger Christensen has now teamed up with CAIA, the Stockholm-based beauty brand with cult status, launching a tight four-piece drop of beauty and accessories, launching at Copenhagen Fashion Week (obviously). There’s a lot to love, but we’ll start with the lip products. Forget crusty mattes and overdone liners. The ROTATE Glaze cushions, smooths, and plumps with a soft nude sheen that feels like skincare but looks like a vibe. The Lip Pencils (in either soft pink or moody brown) are said to be shade-matched using nipple theory - yes, really - making them possibly the most intimate thing you’ll put on your face this week. CAIA is no stranger to fragrances, and the collaboration scent is said to pay homage to the universal ritual of getting ready with the girls. Clean and ambery with a soft hit of smoke, the fragrance is the perfect final spray of confidence to complete your look for the night.
To bring the whole capsule together - quite literally - is the new ROTATE bag they’ve made for the collaboration, technically a beauty case but with structured satin, sculptural florals and a detachable strap, it’s practically made to double as a clutch for a night out. Need a top up? It’s big enough to carry the entire capsule collection and then some. But you know what they say about Scandi minimalism – less is more.