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Beyond the Boutique
ROKSANDA opens a new cultural concept store on Sloane Street
Because We Shop! | Mar 12, 2026
A three-month residency blending fashion, art, design and scent, curated by Roksanda Ilinčić and a collective of female collaborators.
Sloane Street just got a little more interesting. Roksanda has opened the doors to a new concept store, and while yes, there are clothes, this is less about retail and more about creating a living cultural space.
Curated by founder Roksanda Ilinčić, the store brings together a quartet of female collaborators spanning art, design, floristry and fragrance. The result feels more like stepping into a carefully composed exhibition than a traditional boutique, which is precisely the point.
Inside, architect-led furniture from Béton Brut sits alongside sculptural works by artist Gabriele Beveridge, while floral atelier Grandirosa adds organic punctuation throughout the space. Meanwhile British fragrance and wellness house Commune introduces a sensory layer, bringing ritual (and good smells!) into the mix.
The clothes, of course, are still very much the star. The store houses Roksanda's Spring/Summer 2026 collection, alongside services that lean into the brand’s couture sensibility: colour customisation, made-to-order gowns and bridal pieces, plus early access to upcoming collections.
But perhaps most interesting is what happens next. Over its three-month residency, the space will host a rotating programme of events and collaborations, positioning ROKSANDA not just as a fashion house but as something closer to a cultural platform.
Think of it as a salon for the creatively curious, part gallery, part boutique, part conversation starter.
The Roksanda Concept Store is open on Sloane Street from 12 March until 8 June.