The clue is in the name.
The White Company is a brand that’s built on its clean approach and aesthetic; all things white (and if not white, then at least minimal in nature) feature across home accessories and furnishings, as well as its newest terrain… Skincare!
Formulated in partnership with DECIEM, the umbrella company responsible for cult beauty names including The Ordinary, NIOD and The Chemistry Brand – who The White Company’s founder, Chrissie Rucker, has had a penchant for since her days as a beauty journalist – the curated line is built on a passion for advanced, science-backed skincare.
Housed in (you guessed it) on-brand white and/or translucent packaging, the products are completely paraben-free – favouring the natural approach to achieving a healthy glow.
And the reviews speak volumes. In the brief time that its been on the scene, the range has already clocked up a number of accolades including ‘Best Cleanser’ at the Beauty Shortlist Awards 2018 for the Super Balm, and the ‘Best Sleep Treatment’ at the 2017 Cosmopolitan Beauty Awards for the Night Oil – Overnight Renewal Treatment.
Another hero product that we’re forecasting will rightfully get its time in the limelight this year is the Super Serum – Advanced Multi-Depth Concentrate, which finds its place as a must-have before moisturising.
The White Company is a brand that’s built on its clean approach and aesthetic; all things white (and if not white, then at least minimal in nature) feature across home accessories and furnishings, as well as its newest terrain… Skincare!
Formulated in partnership with DECIEM, the umbrella company responsible for cult beauty names including The Ordinary, NIOD and The Chemistry Brand – who The White Company’s founder, Chrissie Rucker, has had a penchant for since her days as a beauty journalist – the curated line is built on a passion for advanced, science-backed skincare.
Housed in (you guessed it) on-brand white and/or translucent packaging, the products are completely paraben-free – favouring the natural approach to achieving a healthy glow.
And the reviews speak volumes. In the brief time that its been on the scene, the range has already clocked up a number of accolades including ‘Best Cleanser’ at the Beauty Shortlist Awards 2018 for the Super Balm, and the ‘Best Sleep Treatment’ at the 2017 Cosmopolitan Beauty Awards for the Night Oil – Overnight Renewal Treatment.
Another hero product that we’re forecasting will rightfully get its time in the limelight this year is the Super Serum – Advanced Multi-Depth Concentrate, which finds its place as a must-have before moisturising.
Favour fuss-free skincare. Shop The White Company’s range here:
