Like many others, I tend to err on the sceptical side when it comes to “long-lasting” makeup: All too often do promises of smudge-free wear prove too good to be true.

However, Dior has given me new reason to be optimistic... 

A first for the brand, the Dior Addict Lip Tattoo range touts a 10-hour hold time – with a no-transfer finish and “bare lip” feeling that’s down to an optimal balance of oils, pigments and water. Sounds impressive, right?

Well, keen to see whether it ‘walks’ as good as it ‘talks’, I’m putting it to the challenge against the most lip-smacking culprit of them all... Watch the film to see how it fared! 

Pick a hue and pucker up:

Also on Because Magazine:

+ Give your beauty regime an ethical overhaul for Veganuary.

+ Pollution is no match for this range by Terry de Gunzburg.

The production line of this beauty brand couldn’t sound more postcard picturesque if it tried.