First, it was goats milk as a beautifying secret ingredient (ahem, Cleopatra’s beauty hack), then came rosemary and nutmeg, and now comes our favourite cocktail mixer: pineapple.

Only last week we raved about the benefits of natural fruit extracts (it makes for a fantastic exfoliant). And we're back for more with new-to-market products harnessing the power of pineapples' secret extract (called bromelain), which is too lauded for gently exfoliating the skin.

Its blackhead-busting nature aside, pineapple’s zesty enzymes make for the closest thing to a hangover ‘cure’; comprising anti-inflammatory and antimicrobial aspects, the formula is praised for reducing redness and under-eye puffiness. Additionally, pineapple is rich in Vitamin C and E, which we can thank for revitalising even the most tired-looking of complexions, and it includes an antioxidant that defends against pollution damage during the day. We’ll take ours shaken, not stirred, please!

Pour yourself a tall glass of piña colada and explore these fruity at-home saviours...

Marc Jacobs Beauty Youthquake Hydra-Full Retexturizing Gel Crème
Marking the first foray into skincare for Marc Jacobs Beauty’s, the 'Youthquake' moisturiser is gel-cream hybrid that harnesses the pineapple enzymes for its hydrating nature. Used to prep the models' skin backstage at the designer’s Autumn/Winter 2019 show, this indulgent formula is already coveted for its youthful glow. You may have caught a glimpse of the moisturiser early in a few select stores, but this month sees its nation-wide and online launch.

Dr Dennis Gross Professional Grade Resurfacing Liquid Peel
Dr Dennis Grossnew Professional Grade line sees the New York-based dermatologist do what he does best: innovate products of a luxury clinical grade for you to experience at home. For those looking to supercharge their skincare routine, his debut from the range also borrows from the botanical beauty hero, but this time with the added help of six AHAs – including glycolic, lactic and citric. Not for acid newbies because of its potency, expect this two-step liquid peel to transform the skin’s texture with an intensive detox.

Too Faced Pineapple Glow Moisturising and Brightening Face Mask
Set to hit shelves on 7th July, Too Faced’s latest launch is set to retexturise and boost radiance thanks to pineapple’s unique protein make-up. With a higher molecular weight than that of chemical alternatives, this mask will gently exfoliate without causing irritation or dehydration. Prickly pear, lemon and apple extracts are added into the mix for a deliciously fruity concoction resulting in plumper, softer and smoother skin.

Grab your grocery bag and shop more fruity formulas:

Also on Because Magazine:

This pearl-strung pouch is your new favourite summer bag.

Meet the accessories stalwart delving into menswear.

Learn how these hyaluronic acid-infused wonder drops prevent self-tanning mishaps.