Because there’s no place quite like the Great British high street – from its niche independents, to seasonal pop-ups and those expansive yet elegant department stores – Because Magazine is on a mission to champion the bricks-and-mortar of London in all its glory. Each week, we’ll beeline to the rails of our favourite retailers to scope out the must-have pieces and in-store exclusives that are more than worth making an effort for. This week, we're at the anatomē store on Upper Street to find out more about what wellness products we should be using this season.

Whether you're seeking help for any sleep troubles or want to lower your stress levels, anatomē has always been a trusted holistic source for wellbeing guidance. And with a new store recently opened in Islington (as well as a pop-up on Kings Road in Chelsea), it couldn't be easier to browse their apothecary products or speak to one of their in-house health practitioners, wherever you're based in London.

To celebrate their new retail ventures, anatomē are offering a complimentary sleep consultation with Winder Ton, RD MSc, Sleep & Nutrition Expert at their Islington store, for the first five readers of this feature. Learn what founder Brendan Murdock's favourite products are in the North London store, and how to nab yourself an exclusive session below. 



What... the Recovery + Sleep Essential Oil

Why... “It’s blended with 22 essential oils. It was the first product we developed and it’s created to support a restful, sustained eight hour sleep. You wear it on your pulse points – wrist, neck, chest – and then it takes about a week to train your body through a combination of scent engagement and then body absorption. It’s our best-selling product, and even for those who say they ‘Oh, I sleep OK’ it really transforms and helps you relax. It’s not all about sleep, but getting your body to switch off.”



What... Men’s Daily Supplements + Women’s Daily Wellbeing Supplements

Why... “They're full of science-based ingredients like Vitamin C along with really unusual adaptogenics, which are botanical extracts that help the body adapt to the challenges of urban living. Through the pandemic, I’ve become more aware that you can’t necessarily get everything you need from your day-to-day diet, so it’s quite good that with anatomē you have these supporting elements that preserve your immunity and health. The reason there is a gender differentiation is because there are different botanical extracts to help support hormonal health, which a gentleman wouldn’t need in the same way.”



What... Relax + Sleep Bath Salts

Why... “These contain magnesium flakes, Himalayan salts, and botanical flowers. I think there’s a lot more science around bathing, being around running water and how it helps the brain and body relax. We’re seeing a huge increase in popularity where people are bathing once to twice a week. That connects to the idea of cold water swimming or being near crashing water – there’s a lot of research in Japan around the atoms that come out when water is moving and how that helps the brain. So letting the bath flow really helps people relax when they’re feeling anxious, and at the same time nourishes the body.”

To claim one of the five sleep consultations, email appointments@anatome.co. with 'Because Magazine - Store Stories' in the subject header. 

Visit the anatomē Islington Store at Islington Square, 116 Upper Street, The Angel, London, N1 1AB. Their open from Thursday to Sunday – 10am till 6pm.