Dsquared2's shiny flagship on New Bond Street brings the famed duo, Dean and Dan Caten’s saucy energy to life! A brand known for not following the rules – nor taking life too seriously – the new Dsquared2 destination lands as our latest Because VR Experience!

Take a virtual tour of the STORAGEMILANO-designed boutique, where you can journey through each room, and get the VIP treatment with easy click-to-buy action and extra video content. Look out for our models Erika and Jake wearing the latest Spring/Summer 2024 collection – lobster dress or shell bra anyone? Zoom into the twins’ wall of inspiration for some naughtiness that’ll get hearts racing – Mwah!

Photography: Sohrab Golsorkhi
Styling: Eve Bailey 
Hair and Make-Up: Lillie Lindh 
Models: Jake M at IMM Agency and Erika Pires at Titanium Model Management