Between Matches Fashion's 5 Carlos Place townhouse, the Shop at Bluebird's rapid expansion and Osman Yousefzada's sprawling experiential emporium, the chorus of doom that seems to linger around the British bricks-and-mortar retail space like a bad smell can, often, appear to be utterly unfounded. Brands like cult Parisian label – and brainchild of Morgane SezalorySézane, are even proving that once online-only fashion outlets are seeing and reaping the benefits of a physical presence on the high street

KITRI is the latest of these to take to the sidewalk, with its second Pop Up outing that's adopted a temporary residence at 52 Brewer Street in the heartlands of London's Soho. Abigail Gurney-Read joined founder Haeni Kim in the Campbell-Rey designed location to learn more about the brand's rapid ascent to stardom – and why, less than two short years after its conception, KITRI is the label that every woman is wanting to wear. 

Abigail wears... Bridget rugby stripe dress by KITRI; Haeni wears... Roland checked jumpsuit by KITRI. Click here to discover KITRI online, or visit the #KitriPopUp at 52 Brewer Street W1F 9TQ.